More Information for Prospective Trusted Choice^® Agencies

Trusted Choice^®   is a national consumer brand uniting more than 10,000 independent agencies and the 53 insurance companies that support them. This new consumer marketing brand was developed by the Big “I” for its members in response to eroding market share, and it is the result of significant consumer and industry research.

Using national advertising, public relations and local agency marketing, we are communicating to consumers that Trusted Choice^® is the smart way to buy insurance and financial services. As a member of Trusted Choice^®, you can use this new consumer-tested name, logo and tagline, as well as professionally produced advertising materials for television, radio and newspapers. Plus, the Trusted Choice^® Agency Locator sends qualified leads directly to your desktop.

To join Trusted Choice^®, you simply pay a nominal annual fee ($60 for small agencies of nine employees or less, or $120 for firms with 10 or more employees), commit to the Pledge of Performance and complete a 10-minute questionnaire. Your benefits begin immediately.

Trusted Choice^® Pledge of Performance

Trusted Choice^® License Agreement

Groundbreaking Branding Research

Groundbreaking consumer research, conducted by an independent branding and research firm, led to the creation of Trusted Choice^®. In short, this research revealed that consumers don’t know where to find an insurance agent but know that they want choice of policies, customization of coverage and advocacy support with insurance companies.

These are the very attributes that your agency delivers to its clients everyday. Trusted Choice^® was created to give independent agencies and brokerage firms a more solid brand identity with consumers.

Read the branding research   to learn more about consumer perceptions of insurance providers and the insurance-buying process.

How Does Trusted Choice^® work?

Trusted Choice^® is dramatically increasing consumer awareness of the benefits independent agents and brokers offer: choice, customization and advocacy—the very benefits our research has shown consumers want most.

Through national advertising, public relations, local agency marketing and this innovative Web site, Trusted Choice^® is educating consumers and becoming the defining voice for agents and brokers nationwide.

Benefits for Trusted Choice^® member agencies include access to:

• Consumer-approved Trusted Choice^® marketing brand and collateral materials
• Trusted Choice^® television, radio and print publication advertisements
• National advertising and public relations exposure
• Qualified leads through the Trusted Choice^® Agency Locator

You can view samples the Trusted Choice^®  tag-able ads for television, radio and print publications. You can add your agency’s information and circulate the ads in your community to complement the Trusted Choice^® national advertising flights.

Remember, Trusted Choice^® is more than advertising. It is a brand shaped in response to consumer priorities, highlighting the strengths of independent agents and brokers.

Rise above the competition—become a Trusted Choice^® agency today!

Links For Additional Information

Following are additional resources that will help you learn more about Trusted Choice^® and how the program will benefit you agency. If you have any questions, contact Trusted Choice^® at 1-800-221-7917 or TrustedChoice@iiaba.net.

Trusted Choice^® Frequently Asked Questions (FAQ)—An Introduction
Why not advertise the Big "I" logo? What is the participation fee for my agency?  Answers to these and other questions can be found here.

Trusted Choice^® Frequently Asked Questions (FAQ)—After Joining
Can I link to  www.TrustedChoice.com  from my agency Web site? When will ads run in my local area? Answers to these and other questions can be found here.

Register for Trusted Choice^®: